The Blackberry KEYone was revealed at Mobile World Congress earlier this year, the new device was officially put up for sale in the UK earlier this week.
The famous old departmental store London’s Selfridges remains the only place you can buy the BlackBerry KEYone at the moment, with the department store having an exclusive until today May 5th, when Carphone Warehouse will also start selling the device.
The launch of the KEYone means that BlackBerry is really back in business. The success of KEYone is said to be hinged on physical keyboard
For first timers, it seems that the BlackBerry KEYone is setting itself up to be something truly different from everything else around today.
“We're very proud of the BlackBerry brand,” Johnathan Young, BlackBerry’s Mobile’s UK Country Manager, told Express.co.uk at the KEYone launch event.
“But we're not going in the same way as every other device.”
“There are so many alternatives around - but (the KEYone) is completely different - what we’ve decided to do is redesign for people to rediscover BlackBerry,”
“Every device looks the same now…but I think that people want choice, and this is what we’re offering them with KEYone.”
The KEYone is, of course, a visual departure from past BlackBerry devices, with a flay new all-metal build.
The front of the device also now combines the company’s iconic QWERTY keyboard with a touchscreen, meaning users get the best of both worlds.
BlackBerry is also keen to highlight the software included in its new device, particularly the DTEK security tools.
The company says that the KEYone is right up there with the most secure smartphones available today, with the advanced DTEK software combined with encryption built into the device’s hardware itself.
“Security and privacy are at the heart of what we do,” Young says, “We are the world's most secure Android phone.”
Young believes that KEYone is the key to get users to return to BlackBerry, and perhaps begin yet another Successful season for the company.
In his word "We never went away - our customers did. This will be the device that will make customers rediscover a brand new BlackBerry".
The BlackBerry KEYone is available to buy in the UK now.
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