The next Galaxy smartphone, which may act as the knight in shinning armour for the Korean giant, was expected to launch or at least showcased at the Mobile World Congress in Barcelona but now a new date in April is being sought.
Samsung might be going for the kill with the new Galaxy S8 due to its setback with the Note 7. It no longer wants to hurry but take its time and go in for a bulls-eye.
The next Galaxy smartphone, which may act as the knight in shinning armour for the Korean giant, was expected to launch or at least showcased at the Mobile World Congress in Barcelona but now a new date in April is being sought.
Change in Launch Strategy
Experts claim that the delay in the launch is to make sure that all battery issues are resolved unlike Note 7 and also ensure that marketing and communications teams have enough time to bring back confidence about the brand after the fiasco. The time might also be used to harvest some hype about the flagship as well.
The date change has tactical advantages as well, experts said. The push back to April gives Samsung a different tactical angle to take with its press launch. Even if Apple does not release the equivalent of an iPhone SE 2, the Galaxy S8 launch will come a few weeks after all of Samsung’s Android-powered rivals will have shown off the handsets at Mobile World Congress. Samsung’s press launch will be in the enviable position of making the last move with this generation of handsets.
Beast Mode
Apart from launch strategy, the new phone is expected to come with a ‘Beast’ mode. Samsung, which unveiled the mode in a trademark application, is expected to launch the mode in competition to battery-saving modes currently available in Android. The ‘Beast’ mode may be able to leverage greater processing power, graphical ability and increased memory of the handset.
Hardware Changes
The Korean giant is also expected to emulate Apple’s startegy of adding an ‘S’ or ‘Plus’ variant with the upcoming flagship. It is rumoured to be making two different Galaxy S8 sizes - one, called Galaxy S8, will have a display around five inches in size, just like its predecessor - the Galaxy S7. The other phone will be the company’s first 6-inch phone. The Plus is also speculated to arrive at the same time with a AMOLED display. However, experts claim that the S8 Plus has similar overall footpront as the now-discontinued Galaxy Note7.
According to a tipster on weibo who has been accurate on previous calls related to Samsung devices, the Samsung Galaxy S8 will feature 8GB of RAM. In addition, it will also sport a UFS 2.1 flash storage chip. In addition, S8 Plus might sport a dual-camera set up at the rear just like the iPhone 7 Plus.
Both the phones, either might be powered by a Qualcomm Snapdragon 835 processor or an Exynos 8895. The devices are expected to be running on Android 7.0 Nougat.
New Artificial Intelligence
Samsung might also include its new AI powered assistants reportedly named Bixby (male) and Kestra (female) with the Galaxy S8. Speculations are adrift that Google is talking to the Galaxy device-maker about making Google Assistant the only voice activated personal assistant on the device.
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